The world is vaping changing
People are waking up to the dangers of regular smoking and responding with a more health-conscious product, electronic cigarettes. These new vaping devices are rapidly transforming the traditional smoking culture and creating a landscape of new and exciting products.
With a boom in vapers over the last decade has come an unbridled and innovative evolution of the electronic cigarette. These once humble devices now stand incorporating advanced and innovative technologies, owing their evolution to the growth in user demand and the rise of the vaping subculture.
According to recent studies, estimates show that there is a staggering 2.1 million ecig users in the UK and around 70% of these identify themselves as smokers who are using electronic cigarettes as a substitute to smoking. The statistics are quite loud – the world is vaping changing and it looks like electronic cigarettes are fast becoming a modern replacement for traditional cigarettes.
So why has vaping become a vaping subculture phenomena so quick?
One of the factors contributing to their success is that they are considered by many smokers as a healthier and safer alternative to smoking, and this has certainly been a catalyst in mediating their success and the growth of the vaping subculture. Vapers who are weaning themselves off the habit of smoking not only enjoy a less harmful habit but are spoiled with the enormous choices of flavours available including custom blends and an infinite array of combinations. The vaping devices have also progressed along the contours of innovation, no longer are they simple devices which mimik the design of a normal cigarette, but now they boast sleek designs combined with the technology and geek factor which has no doubt helped fueled their elevation.
As the vaping scene grew, the next generation of online companies keen to meet the needs of users began to pop up. Matchless was one of the stockist boasting an array of liquids and accessories. Several liquids are listed by the brand including fruits and the more conventional tobacco and mint. We here at Matchless continue to innovate and only very recently introduced our new touchscreen electronic cigarette devices.
Make way, the vaping subculture could be here to stay
Naturally, as vaping became a subculture, the vaping enthusiasts and vape geeks have collectively attracted the attention of millions of viewers on youtube with popular channels dedicated to reviewing vaping products and flavours, providing information and first hand experiences of new products. Scottish reviewers have even come across an Irn-Bru eliquid flavour, a testament to the notion that even the hardiest of fizzy drinks addicts can get their hit in a more quirky way.
It comes as no surprise that many people feel that the success of the electronic cigarette market and the rise of the vaping subculture is only a hint of what is yet to come. It’s difficult to pass this one off as a trend or fad bearing in mind that vaping is changing the nations attitude towards health. It is this more health conscious approach to enjoying a age old habit that has allowed electronic cigarettes to become increasingly popular, be welcomed by health professionals and the public in general and spawned an energetic and revolutionary vaping subculture.
